|May 19, 2014 | By admin|
It’s rare to find women being open to their achievements in life. When women tell about their accomplishments, they are seen as too proud, narcissistic, egocentric, or self-centered. When men do the same, they are labeled as confident, assured, and have high self-esteem. It’s sad that there’s still a double standard when it comes to life achievements.
Many studies, management experts, and self-help gurus say women have trouble acclaiming and promoting their achievements. In a study titled “Women’s Bragging Rights: Overcoming Modesty Norms to Facilitate Women’s Self Promotion,” published in Psychology of Women Quarterly, it showed that women are less likely to talk about their achievements than men. One of the main reasons is because of culture that mandates female modesty. According to psychologists, when women engage in a “norm violating” activity, it triggers anxiety and poorer outcomes. For women, bragging is stressful and at times can be terrifying. It’s just not in our system to be open to others about our educational and career backgrounds. Even women in leadership positions are uncomfortable with networking and self-promotion.
Another report from a nonprofit organization Catalyst said women benefit most from making their achievements known. The report revealed that, “When women were most proactive in making their achievements visible they advanced further…were more satisfied with their careers, and had greater compensation growth than women who were less focused on calling attention to their successes.” So, how can women effectively utilize self-promotion to standout, achieve career advancement or a pay raise? Here are the ways:
In the age of social media, networking is done right in your fingertips. In Catalyst’s report, working females should ensure that their managers know about their accomplishments at work, ask for feedback, give credit due to colleagues, and ask for promotions when they are deserved. It said, “Helping others recognize their contributions will help women get ahead further and faster.”
Self-promotion at the office sends a message to your superiors that you are ready for new challenges, additional responsibilities, and you deserve a raise for your hard work. To self-promote, you must be willing to let yourself out there and believe in your abilities and talents. Your boss will not know the things you deserve if she is not aware of what you can do.
Know your audience who will receive your message about your accomplishment. Not everybody in your life may be interested in your news so it’s wise to determine your audience first. Your immediate family may want hearing about your salary increase but a friend who just lost a job may feel indifferently. Personalize your message according to your audience. When using social media, be selective in your updates. If you keep posting every single update on a regular basis and you’re flooding your friends’ newsfeed, chances are you will turn people off and they will just tune you out. Update your audience consistently but not excessively.
If you’re uncomfortable bragging about your achievements, try promoting other people first. If you talk about other people and their successes, you are adding to their self-confidence and they will feel connected to you. It would be easier for them to endorse you in return. In LinkedIn, there’s a feature where you can endorse the skills of your connections. If your friend sees that you’ve endorsed her, she would return the favor and do the same for you.
Image source: http://australianprivaterealty.com.au